Clarity. Freedom. A life Unbound.

LIFESTRUCK is a global transformation platform for those who feel there must be more. Through Odysseys in remote places, digital programs, and immersive engagement, we dissolve fear-based patterns, strip back the noise, and reconnect you with clarity, courage, and truth. If you’ve been asking the questions, you’re ready for your next chapter. This is where performance ends—and becoming begins.

Connect

LIFESTRUCK Breakthrough programs

Transformational journeys rewriting the UN/REASONABLE.

Unmask. Navigate. Face. Own. Listen. DO.

Digital Programs

Next chapter Compass

When the map no longer fits, draw your own.

I’ve walked the pivots — leaving corporate, building and burning through ventures, and carving LIFESTRUCK from restlessness.

The Next Chapter Compass is the framework I built in that fire: a stripped-back method for knowing when one chapter is done, and for stepping into the next with clarity, courage, and truth

UN’FOLD Everyday Practice

Transformation isn’t proven in the moment — it’s proven in the days that follow.

Breakthroughs feel powerful in the moment. But without rhythm, they fade. UN’FOLD is the 6-week practice I created to carry transformation into the everyday — through silence, truth, and small deliberate acts. It’s not about chasing another peak. It’s about building a life that holds the change, day after day.

LIFESTRUCK Reframe

Every obstacle is a signal, not a sentence.

I’ve known tight cash flow, stalled deals, and nights heavy with doubt. What kept me moving was one discipline: reframing. Seeing every block as training, every challenge as preparation. LIFESTRUCK Reframe is that practice distilled — a reset for dissolving fear and finding strength in the very thing you thought would break you.

Magnetic Conversations

Connection isn’t chance. It’s design.

From African deserts to embassy halls, from township walls to boardroom tables — everything I’ve built has come through connection. Magnetic Conversations is my field-tested playbook for turning strangers into allies, and conversations into possibility. Not tricks. Not tactics. Presence, truth, and the kind of influence that endures

ODYSSEY

My Odyssey

LIFE+

STRUCK+

My Odyssey

UN/FOLD+

My Odyssey

Build your Brave.

Because when the world says "be realistic" - You say:

I rather be UN/REASONABLE.

This is not about escape. It's about arrival.

It's about finally doing the work success can't give you and becoming the person your future needs.

Connect

"I help high performers strip away the noise, reconnect with their true selves, and design lives of clarity, freedom, and purpose."

About Stu

ENVISION THE NEXT CHAPTER

Craig Corte

A lifelong friend and member of the LIFESTRUCK community.

Veronica Moleele

"I had the pleasure of joining LIFESTRUCK with Stuart Hoy in 2014 for a training bootcamp. We trained 3 times a week and The Wanderers club, come rain or shine, with some of my colleagues. It was a solid and challenging workout that left me feeling completely pumped after it.

Stuart was supportive and truly pushed me thru each set. I was motivated and committed and Stuart walked the journey by my side as my biggest cheerleader.

The result… I became a fitter and stronger version of myself and lost 10kgs during the program. I highly recommend joining Lifestruck to enjoy the journey as much as I did."

Annie Hanekom

"LIFESTRUCK rocks! I was lucky enough to be one of the early beneficiaries of support from Stu and Lifestruck when I embarked on my IronMan journey in 2010. Apart from all the sponsored kit and exposure, it was the individualised support and mentorship that were so powerful for me. It was such a boost to be part of the Lifestruck community, small as it may have been at the start, but lacking no punch! I would highly recommend Lifestruck to anyone wanting to achieve an audacious physical goal – Stu’s insight, experience and passion for the development and optimal performance of others is extraordinary. Go on, just push play!"